KETTLE x T-Mobile

For the last several years, Kettle has partnered with T-Mobile to lead a complete transformation of their entire digital experience — from app to web and beyond.

At the end of last year, T-Mobile’s marketing team asked us to create a product launch video to unveil their new Experience plans. The catch? There was no time for a shoot and not much budget for stock. So we had to create a fresh video using only existing T-Mobile footage — in a few weeks. I concepted a few ways in and wrote the script, while my design partner brought it to life.

Unlike other T-Mobile brand videos, this was a pure product play, leaning heavily into RTBs and positioning. The video lived on the homepage and Experience plans page for some time.