Over The Top agency tapped me to concept and write several scripts for a Delta Dental TikTok campaign. The goal was to drive awareness and activation for one of Delta Dental’s lesser-known offerings: its membership savings card. Our audience was a niche group of Arizonans—folks who don’t have traditional dental insurance, but still need to save when they visit the dentist.

The Concept

A nosy neighbor gets a Ring Cam notification. They check the feed, expecting the usual package drop-off or a stray cat but what they see instead is Tiff, a 45-year-old washed up Tooth Fairy. She’s not sneaking around or flitting about with glittery wings; she’s at the front door, direct and practical, dishing out her latest side hustle—the savings card.

The Execution

I developed a range of scripts with different lengths and scenarios. View the videos below.