At Medium, I regularly commissioned and edited a conversation series called You Tell Me, which was essentially a reverse AMA. Rather than inviting the community to ask questions of one person, we invited someone with a provocative and timely idea to pen an essay asking the Medium community what they think. In my mind, the conversation that follows any story is just as important as the story itself. Any time readers are compelled enough to participate in a story and contribute their own thoughts and ideas signals a high level of impact. You'll see that here.