Pandora Holiday Campaign

The holidays can be the best of times—but getting there is definitely the worst. Between the lost bags and endless delays, we all question whether it’s really worth it to put ourselves through the trauma that is holiday travel. How can Pandora make this inevitably shitty situation a little better?

THE ANSWER Music. This holiday, instead of cheesing our way into our audience’s hearts, we met them where they were at on their emotional rollercoaster and gave them the escape they desperately needed.

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In the wild…