I’m a copywriter and creative strategist on Pandora’s Brand Creative team.
I think up big, bold ideas and put them into action—er, words. Good copy doesn’t work without a solid strategy, which is why I do both. The ideation and the execution. That translates to a number of things, the biggest of which you see on the side of the highway or in Times Square. I’ve spent much of my time at Pandora leading strategy and copy for multi-million-dollar brand campaigns that span Digital, OOH, and CRM. You can check out some of that work below.
When I’m not working on brand campaigns, I’m writing audio spots, CRM emails, DR ads, social posts, and scripts for branded videos and podcasts. I’ve brought new Pandora products to market. (Read: Pandora Stories and Pandora NOW.) I’ve sold pitches for partnerships with big brands like Hulu, T-Mobile, and Verizon. I’ve even written scripts for artists like Cardi B, Daddy Yankee, 2Chainz, and John Legend, to name a few.
Sound On: Holiday Travel
Traveling over the holidays is the worst. This past holiday season, Pandora met people where they were at—in the airport, on the bus, cruising the highway—and gave them the one thing they needed most: an escape.
Sound On: Spring
Pandora’s mission is to help people live their lives at full volume. Our spring campaign brought that idea to life by showing how every little moment can be enhanced with the right song, the right beat, the right soundtrack.
I can’t put E V E R Y T H I N G on this site, so please just ask if you’d like to see more.