Confidants is your one-stop lady shop.

Working closely with founder Lauren Fennema, I developed the voice and verbal identity of this new women’s online retailer. From crafting a mission statement to writing their first marketing emails, I helped get this new marketplace off the ground and into women’s inboxes. I also created an extensive editorial strategy for the shop’s journal (or blog). Though it hasn’t been implemented (yet), I’m eager to see where Confidants will go in 2019 and beyond.