Prose x Near Future

Prose is replacing mass-produced with made-to-order products that are personally formulated for your unique hair and skin. 

When Prose approached Near Future, the young company was ready to grow. They had invested in brand work for years, and they were ready to tell it to their audience straight. They wanted a quick and dirty direct-response campaign focused on their core benefit: personalization. 

I wrote a fun, fast-paced, DR spot that mixes real people with playful dialogue to show off what Prose products can do for your hair.